Childcare Aware of America has released its latest report, Family Voices Driving Quality Child Care Choices. It unveils what families look for when choosing child care and where they turn, in our current digital age, for information about child care.
Here are some quick highlights:
- Families value quality first and foremost over all things when selecting child care.
- Cost is considered after quality, hours of operation and geographic accessibility, but often ends up being the final determining factor when choosing child care.
- Online sources of child care information that families turn to the most are not necessarily the sources they trust.
- Families remain unaware of reputable in-person and online sources of child care information, including child care resource and referral agencies in their own community.
“This report outlines the many reasons why the Healthy Kids Bright Futures project is so important for early care and education centers, children and their families, says Rhonda Erpelding, project director. “In KCK and KCMO, there are more children who need care than there are available quality spaces in centers. We’re working to change that,” she says.
Children under 6: 16,314
Capacity of licensed child care centers: 3,442
Quality spaces in licensed centers: 948
Children under 6: 53,541
Capacity of licensed child care centers: 18,575
Quality spaces in licensed centers: 4,034