Demystifying Wholesale Sales
Small produce farms have growing opportunity in wholesale markets as consumer demand for just-picked freshness continues to increase. These resources were created to help small and beginning farmers turn up the volume and add wholesale to their business mix.
|
Demystifying the Wholesale Market
Consumer demand for local food is growing, and farmers can benefit from this by growing for wholesale. This free manual provides Midwest small or mid-scale specialty crop growers an overview of the steps needed to enter the Greater Kansas City wholesale market. PDF, 60 pages, color. |
Video Series
The eight-video series features Kansas City-area produce growers with farmer-to-farmer advice on producing, packing, and marketing vegetables for local wholesale markets. Each video digs into the details of seven different top wholesale crops: Salad greens, cucumbers, peppers, tomatoes, squash, sweet potatoes, and brassicas (broccoli and cauliflower).
A bonus video, "Buying Local Produce," packages up helpful perspectives from four wholesale buyers of local produce: A large suburban school district, corporate cafeteria, farmer-owned food hub, and regional distributor.
The eight-video series features Kansas City-area produce growers with farmer-to-farmer advice on producing, packing, and marketing vegetables for local wholesale markets. Each video digs into the details of seven different top wholesale crops: Salad greens, cucumbers, peppers, tomatoes, squash, sweet potatoes, and brassicas (broccoli and cauliflower).
A bonus video, "Buying Local Produce," packages up helpful perspectives from four wholesale buyers of local produce: A large suburban school district, corporate cafeteria, farmer-owned food hub, and regional distributor.
|
Buying Local Produce (40:09)
|
Cucumbers (15:50)
|
Salad Greens (12:59)
|
|
Zucchini and Summer Squash
|
Broccoli and Cauliflower
|
Peppers
|
|
Sweet Potatoes
|
Tomatoes
|
About the Project
These resources were created as part of the Beginning Farmer Wholesale Project, a collaboration among partners including West Central Missouri Community Action Agency, Kansas State University, Cultivate KC, The Kansas City Food Hub, University of Missouri, and KC Healthy Kids. The project was aimed at producers with no more than 10 years in operation, both urban and rural, with aspirations to expand in size and/or explore new market channels for their produce. Funding was provided by the USDA Beginning Farmer and Rancher Development Program.
Visit Growing Growers website to learn more
These resources were created as part of the Beginning Farmer Wholesale Project, a collaboration among partners including West Central Missouri Community Action Agency, Kansas State University, Cultivate KC, The Kansas City Food Hub, University of Missouri, and KC Healthy Kids. The project was aimed at producers with no more than 10 years in operation, both urban and rural, with aspirations to expand in size and/or explore new market channels for their produce. Funding was provided by the USDA Beginning Farmer and Rancher Development Program.
Visit Growing Growers website to learn more
